In an effort to destroy Starbucks, and thus take over the world, McDonald's is expanding into the coffee industry, with their McCafé concept.
McCafé is a part of a new marketing strategy the corporation has launched to try to modernize its image.
In addition to the McCafés, McDonald's new restaurants are designed to look more like bistros rather than trashy, fast food joints.
I drove past one the other day, and I had to stop. I couldn't believe the beauty of this new world ordered structure.
Inside these "bistros" there are waterfalls, comfy sofas instead of hard, plastic chairs and modern wood paneling and light fixtures.
I must say, I'm quite impressed, Ronald.
8/03/2008
McFreshment
Posted by
Scott Lazes
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5/18/2008
'Iron Man' on IMDB top 250
First of all, Robert Downey Jr. is an outstanding actor. And though he nailed the whole rich, brilliant, and thus pompous super hero thing, I can't help but be upset that the film made the Internet Movie Database's list of top 250 movies of all time.
While this film was probably the only marketing campaign to match its content, can you really put it above '8 1/2', 'Children of Men', and 'Magnolia'?
Click HERE to see the list for yourself.
Then again, the super hero action flick is a different breed of movie than those previously listed. At least the people swarming IMDB recognize that 'Batman Begins' and ' Indiana Jones and the Last Crusade' ARE better movies.
The CGI and visual effects were superb. At no point in the film, do you feel like they are too much or look fake. Like I said, it's a great movie, just not worthy of the top 250. And who knows, maybe I'll change my opinion next week.
Posted by
Scott Lazes
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Labels: cgi, imdb, iron man, marketing, robert downey jr.