McFreshment

In an effort to destroy Starbucks, and thus take over the world, McDonald's is expanding into the coffee industry, with their McCafé concept.



McCafé is a part of a new marketing strategy the corporation has launched to try to modernize its image.

In addition to the McCafés, McDonald's new restaurants are designed to look more like bistros rather than trashy, fast food joints.

I drove past one the other day, and I had to stop. I couldn't believe the beauty of this new world ordered structure.

Inside these "bistros" there are waterfalls, comfy sofas instead of hard, plastic chairs and modern wood paneling and light fixtures.

I must say, I'm quite impressed, Ronald.